ABOUT
Prodengi.Kz (part of silkway group), kazakhstan's leading financial marketplace, embarked on a journey to revolutionize its digital presence. The old platform, with its outdated design and limited functionality, no longer met the evolving needs of users seeking a seamless and intuitive experience. This renovation aimed to transform prodengi.Kz into a modern, user-friendly hub for a diverse range of financial products and services.
Prodengi.Kz (part of silkway group), kazakhstan's leading financial marketplace, embarked on a journey to revolutionize its digital presence. The old platform, with its outdated design and limited functionality, no longer met the evolving needs of users seeking a seamless and intuitive experience. This renovation aimed to transform prodengi.Kz into a modern, user-friendly hub for a diverse range of financial products and services.
INSIGHTS:
Extensive user research, including surveys, interviews, and focus groups, revealed valuable insights. Users desired a simplified and modern interface with intuitive navigation and enhanced calculator tools. They expected a seamless mobile experience, enabling easy access to financial management on the go. Understanding these preferences and pain points was crucial in shaping the new design, ensuring it aligned with users' expectations and needs.
Extensive user research, including surveys, interviews, and focus groups, revealed valuable insights. Users desired a simplified and modern interface with intuitive navigation and enhanced calculator tools. They expected a seamless mobile experience, enabling easy access to financial management on the go. Understanding these preferences and pain points was crucial in shaping the new design, ensuring it aligned with users' expectations and needs.
COMPETITIVE ANALYSIS:
A thorough analysis of competing financial marketplaces highlighted a diverse range of ux/ui approaches. By benchmarking prodengi.Kz against competitors, we identified areas for improvement, particularly in mobile responsiveness and visual appeal. This competitive insight was instrumental in setting design priorities and creating a unique, engaging user experience that could set prodengi.Kz apart.
A thorough analysis of competing financial marketplaces highlighted a diverse range of ux/ui approaches. By benchmarking prodengi.Kz against competitors, we identified areas for improvement, particularly in mobile responsiveness and visual appeal. This competitive insight was instrumental in setting design priorities and creating a unique, engaging user experience that could set prodengi.Kz apart.
DESIGN PRINCIPLES:Guided by the principles of simplicity, usability, and visual appeal, we established comprehensive design guidelines. Consistency in typography, color schemes, and iconography was key to a unified experience. Our philosophy centered on creating an intuitive and accessible interface, empowering users to navigate their financial journey with ease and confidence, ensuring a pleasant and efficient user interaction.
INFORMATION ARCHITECTURE (IA):
The revamped site structure focused on intuitive navigation, with a comprehensive homepage and dedicated pages for products, calculators, and lead generation. Clear and concise content, enhanced by visuals, ensured users could quickly find relevant information. This strategic organization improved engagement and user flow, making it effortless for users to explore and utilize the platform's offerings.
The revamped site structure focused on intuitive navigation, with a comprehensive homepage and dedicated pages for products, calculators, and lead generation. Clear and concise content, enhanced by visuals, ensured users could quickly find relevant information. This strategic organization improved engagement and user flow, making it effortless for users to explore and utilize the platform's offerings.
THE VISUAL DESIGN:
The visual redesign embraced modern aesthetics, incorporating a vibrant color scheme and elegant typography. Mobile optimization was a priority, ensuring a seamless experience across devices. Touch-friendly interactions and adaptive design made the platform accessible and engaging for mobile users, catering to their on-the-go financial needs.
USABILITY TESTING:
Usability testing played a pivotal role in validating the redesign's success. Through think-aloud protocols and a/b testing, we gathered valuable user feedback. Users applauded the improved aesthetics, simplified navigation, and enhanced calculator tools. The testing phase confirmed that the redesign met its objectives, resulting in higher user satisfaction and improved task completion rates.
The implementation phase brought the design to life using modern web development frameworks and tools. Agile methodologies streamlined the development process, allowing for iterative improvements. Rigorous quality assurance testing ensured a bug-free, secure, and responsive platform, meeting high performance standards across various devices and browsers.
The redesign of Prodengi had a significant impact on key metrics. User engagement and lead conversions soared, reflecting the improved user experience and streamlined lead generation forms. User satisfaction surveys underscored the positive reception of the new design. Continuous improvement remains a focus, with future enhancements aimed at personalization and innovative financial tools to solidify market leadership
